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Marketing & Lead Generation > Direct Mail > Send Direct Mail with Bear Printing

Send Direct Mail with Bear Printing

ScreenshotStep 1 – Create Your Postcard(s)

Use the templates to create 12 postcards series. The webinar on the previous lessons walks through the process.

 

Step 2 – Setup a Campaign

  • Choose the start date and frequency (one time / weekly / monthly).
  • Add “Projects” – these are the postcards you made in step 1.
    • Organize in order to be received
  • Select QR Code type
  • Select Paper and Postage
  • Add Address List – upload lists from your profile page.


Tracking Leads

When you receive phone calls and inquiries, always ask how they found you for proper campaign tracking. In addition do direct outreach from your mailer, you can also track interest using QR Codes. Bear Printing offers two option for free!

1. Home Value Connect

HomeValueConnect adds a unique QR code to each postcard that links the recipient to a personalized market report featuring home value estimates, comparable sales, and neighborhood data powered by ATTOM.

You receive instant notifications when homeowners scan their QR code and engage with their market report.

2. TraqBack

TraqBack QRCodes add visibility and lead capture to your direct mail marketing. Feed buyers into your network with our email capture system and receive emails when a potential buyer scans your postcards. TraqBack QRCodes can be added to any size and type of postcard. Whether you use our online design marketing center or supply your own files, TraqBack for postcards can help you sell.