Research and Connection Ideas

Need a reason to followup?

Leave a short voicemail and create curiosity:
- “Hey it’s ________, give me a call back”.

Text over listings
- People love seeing pictures of homes. Just be sure it’s a NEW listing, and not something they have likely already saw on Zillow.
Addition “styles” of text messages to send:
- With a link to your calendar
- With a Y/N question
- With specific questions:
  - “This stove has a 4 burner, I know the last one we talked about had a 5, thoughts?”
  - “Do you like this kitchen?”
- With negative comments
  - “This looks great, but it’s next to a very busy road. If we go look at it, I want to get a decibel reading, but I’m not hopeful”
- Send houses out of there area/price point
  - “Hey this one is about 10 minutes further out, but I just thought you might want to see it. Too far?”
- Ranking “Thumbs up or down?”
  - “1 – 10, where are you at with this one?”
- Reference pictures
  - “This one has terrible pictures, BUT I bet looks great in person”
  - “This one has some great photos, but I see some things that make me question what it would actually look like in person”
- Send Designed Realty listings! Highlight on before/after photos.

Take a property they were looking at and send it with a “Want to go take a look today?” message.

This is one of the BEST things you can do for a lead.
You are out showing properties already, so grab some tours!
Try messaging a lead with the listing:
- “Hey I’m going to be showing this one today, I’ll grab a video for you”
- Then you can plug in the video tour, and even delay sending the video until later that day.

Send market data regarding a property they like. For example:

“Hey, so this particular place you liked that went pending, it looks like in April of last year there were over 50 similar ones sold. With it being February, obviously there isn’t as much on the market, but I’m confident you will find a place as it opens up.”OR
“Hey, so this particular place you liked that went pending, I’m not seeing much in the last 12 months like that. I know you loved this one, and I’ll keep my eye on it. In the meantime, I did find these other two that though a little different, I think you still may like a lot”

Friend on social media – I know, SCARY! However, a social media platform is just another place to stay in front of people.

Stop by homes they may have liked, and tell them what you find, all the pros/cons.

Send articles that are relevant, but stress to them “Hey I sent this article your way, it’s worth a read for sure”

Ask specific yes/no questions. Keep this quick, and simple.
It is communicating you are hard at work for them, not busy trying to butter them up.
- “Is the master on the ground floor ok?”or
- “Is an older home ok if it’s been updated?”

Use video messages!
You can send a video message as you would send a video to a friend, or you can email one as well.

Don’t hesitate to ask for reviews!
Have a Google business page or Facebook page? Send them that way to get a review.
On Zillow team? Zillow allows anyone that has worked with you, regardless of closing, to review you. This is a great tool if you have had a good relationship, but the client maybe years away from buying.